With Microsoft to release the first beta for Windows Media Player 11, due tomorrow (or today, depending on the time zone), its URGE service, co-developed with MTV, is also due to be officially released at the same time.
Thanks to MTV's collaboration, URGE has great chances to be able to compete efficiently with Apple and it's blockbuster iTunes. Its imminent launch prices should be as following:
-Monthly subscriptions without any download limit might be priced at 9,95 USD
-Same monthly subscriptions as above, along with the rights to copy the tracks on compatible devices will cost 14,95 USD
-Single songs will cost 99 cents, just like its competitor
There's no obvious difference between single songs buying and subscriptions, except that subscriptions are unlimited and that if the subscription ends, the song will no longer be usable. The service will be launched along with a media device which will play the same role to URGE as the iPod is to iTunes.