Ok, whatever, who cares. The bottom line is Nvidia has made, (starting with the 6600gt), and continues to make, the best performance/price ratio cards on the market. I thought the 7800gt was a good deal, now they have this 6800gs to 'compete' with the x1600xl, and it pawns it and overclocked it kills a 6800gt! Again, this thing is worth every penny , just as 6600gts were before....anyone puttin a system together would be foolish not to go with a 6800gs for a gaming system, if thats all there budget allowed...I think anyone buying ATI, would because, they've "always bought/liked ATI", and dont look at the actual benches or performance of the card. YES, it can be argued that ATI is in big trouble, but only through loyal customers will they survive. Now if the rest of the world was up to date or on the ball like people at these types of forums, ATI would really be hurtin.