It won't die at 69, most of the 90nm ones idle next to the temperature. It is not good having it running at that temperature, as it decreases the life of the CPU.
i dont know how all these people are getting such hight temps cause mine is overclock to 3.48GHz and the highest temp i have recorded is 45C but i have 5 fans and stock koling but still befor i had all the fans its max was around there just not overclocked as much.