The cold bug issue isn't even really advertising, they made a product better and didn't exactly go out of their way to yell to the world "REVISION E CORES CAN NOW RUN AT -100C", they went out of their way and improved a core, I don't call that advertising, I call it customer support.
Anyways, the FX-57 really isn't much of anything special. The FX series are indeed a revolutionary architechture and a nice blend between desktop and server use. I really wouldn't mind the price dropping on them later on and snagging one cheap, namely when M2 comes out next year. I am avoiding DDR2, already made that decision.