yes, they're for real. I got an LG 16x DVD burner for $79 a little while back, when they're normally for over $100
not sure why they have the platinum members thing, they just suddernly introduced it last year, but they don't really care much about membership.
Man and i thought canada's price's were bad,I just picked up an LG for a friend's comp and i paid $76 for it here,And they go for about $55 in the state's.