Well turtle beach are slightly better and cheaper like AMD for most things. Soundblaster has compatability and reliability ontop of TB though.
M-Audio make good cards, firewire 410, delta 1010. The LYNX series are also great. RME are decent.
Their's another great company which is at the tip of my toungle and cant say
EDIT: Ooo "Mark of the Unicorn" AKA MoTU