That is a perfect example of a bad HS design. Seriously, it loks like something that belongs under the hood of a tuner car. I hope it's light, because that thing could warp the hell out of most MOBO's.
Imagine that CD holder looking cooler on a AMD-FX55, with a 300mm fan[yes there are such thing as 300mm fans], and welded Borla headers for the heat pipe. lol. Then liquid cooled too[if it's possible], filled with liquid nitrogen. lol, then overclock your CPU to the max, which probably go maybe about 8-10 GHz. WOULDN'T THAT BE AWESOME!!