I have read several " reviews" and the general consensus is the new R9 280x ( $300 - $310 for the overclocked Asus or MSI) is a better deal than the regular 7970 for the same price. I am concerned about the drivers for the new GPU R9 series - will they use the same drivers? Also remember reading something about the 280x that will be available now ( in 2 days) wont have the the latest and greatest "true audio" yet. Not sure if that makes any difference to me - but we do use the rig for multimedia.