the big thing that you're missing though is that they use crappy components. premade wc loops are generally a no-go unless its a 3rd party kit (petra's and i assume dangerden also has one). with that cooling you're most likely going to get ****** performance, performance that could be had for a 40 dollar air cooler and fan. 2 drives is fine, but with one being only a dvd-rom? wtf is that... added onto that, the mobo is a ****** chipset. the 750i FTW isn't bad, but the 750i is.. also the gtx260 is no slouch, but the 4780 gives it a run for its money and is cheaper to boot. and I'd rather have 4gb of quality oc'ing ram than 8gb of value ram
so yes you're right, if you price it out, then they will give you a bit of a deal, but the thing is, why spend 1400 on a setup with crappy specs when you can spend under 1000 and have a pc with great specs. savvy?