I'm sorry, I don't want to play the fanboy here but give me a godamn break on ATI having something big planned. I remember hearing this after every nVidia launch, and ATI ends up underdelivering. ATI doesn't even need to advertise with people on the internet hyping up a virtually non-existant piece of hardware, as of now. Cause we all know that the R600 was exactly what it was hyped to be even when we knew the specs....