A CPU, like I said, does one thing, Its processes. When you buy an AMD your not getting a different color, you'r not getting a smoother ride, It doesn't look better, It doenst even have different options. The ONLY difference is the speed and the company. A CPU isnt something you'r going to need much customer support for and they rarely ever fail. You will most likely have no interaction with the company after your purchase so why would the company matter? Its just plain stupid, nothing else.